Brand Management
Brand is the idea, and Branding idealization is the transmission of that idea. Brand Management Services is about creating long term value for corporations by building deep bonds with the consumer in a value-creating and enduring manner.
Whether you’re looking for brand building – ideation from scratch or redesigning an existing brand, Miraya will build and manage your brand so it outsmarts your competition and gets noticed by customers. And because brand building is all about implementing a strategy, we take the time to carefully craft the blueprint to your success.
Your Creative Brand Consultants
As your brand management company, we’ll ensure that everything you’re doing creates real synergy and that you’re always firing on all cylinders. Each message should have a purpose and be working to help you achieve your brand goals. Everything you do should be relatable to your brand, and should help you push in the right direction.
Brand Management Services
Before we work to understand a client’s brief, we work to understand the client. With skill and experience, we ask the right questions, to ensure our digital brand management services stay on track. It involves exploratory discussions to establish the project’s framework and intelligent questioning to clarify the objectives. Then, armed with this insight, we address the issues at hand. Throughout the process we think technically, as well as strategically and creatively. Our brand building and creative brand management services redefine creative brand management as creative barriers are broken, budgetary and timing controls are strictly adhered to.
Brand Management Services
Brand Services
Digital Brand Consulting Services
Managing your brand requires that touch point carefully crafted to delivery on the brand promise and propel your company forward. Our brand value optimization services can help you establish or evolve brand standards and guidelines that help your organization maintain brand equity with a consistent and cohesive look, feel and voice for all channels—internal and external.
Brand Monitoring Services
If your brand is currently performing well, Miraya, will develop strategies that continues your business down this successful path towards your future goals. Using a variety of tools and research methods, our brand consultants will monitor the level of customer brand engagement with your brand, especially noting any negative change in engagement that could be a precursor to declining sales. Proactive brand monitoring services allows the brand to be nimble and make adjustments as needed to overcome potential hurdles in the sales cycle.
Sales Performance
Sales Management is a business discipline which is focused on the practical application of sales techniques and the management of a firm’s sales operations. It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business.
Miraya will guide you to have an understanding how your company’s sales process is managed, allowing you to become more in sync with your team, create a better relationship with your manager, and achieve better sales results yourself.
Sales & Revenue Generation
Extraordinary Commitment – Unmatched Results
Miraya Venture’s experienced sales and revenue management teams are diligent and dedicated to driving top line revenue to achieve ownership’s financial objectives.
Our teams develop a deep understanding of individual markets, utilizing real-time business intelligence and industry leading technology that maximizes revenue from the most cost-effective segments and booking channels.
Our initiatives are focused, strategic and market-specific but ultimately what dictates success is the execution. Top line performance leads to bottom line success.
Our Key Offerings
Hotel Sales and Marketing
Marketing is a multi-faceted discipline that includes research, strategic positioning, direct sales, advertising, promotion, public relations, e-commerce and distribution.
Our relationships with the travel trade, meetings & incentive and corporate markets along with strategic marketing partners give Miraya’s clients access to expert advisors with comprehensive resources that will help them navigate all aspects of the marketing funnel.
Hotel Pricing and Revenue Management
Our experienced hotel pricing and revenue management consultants work with your onsite teams or provide interim support when gaps in management occur. Miraya’s hotel revenue management experts work closely with management to set competitive positioning, forecast future demand, maximize revenues, establish hotel pricing management and provide revenue management training.
Online Distribution Channels
Being in the hotel business, you are aware of the fact that managing the process of rates and inventory updates on distribution channels, maintaining rate parity, running promotions etc could be a tedious process.
To help you out, Miraya’s all-in-one solution, provides a cutting edge channel management system that makes it easier than ever to manage your hotel inventory across all connected distribution channels. The seamless connectivity between the hotel channel manager and OTA saves time and ensures a quick ROI.
Sales Management Objective
Increases sales revenue and profitability.
Decrease variability of revenue due to inaccurate forecasting.
Increase sales productivity (revenue per salesperson).
Increase customer satisfaction and loyalty.
Increases salesperson’s motivation.
Sales Performance Services
Miraya provides the complete sales process from lead generation to client acquisition and account management. For our small business clients, our sales outsourcing is the most cost effective method for client acquisition.
Miraya uses a disciplined, streamlined process that any company can incorporate to sell more. Using hands-on training, a daily measurement system and coaching, Miraya will help your team follow a defined process and show tangible results. This in-turn, will allow your team to become more effective sales people and increase sales.
Three Key Aspects of Sales Management
There are three “umbrellas” to manage the sales process:
Sales Operations
Sales Strategy
Sales Analysis
The process will vary from business to business, especially as you work your way down the line, but operations, strategy and analysis are the three key starting or focal points.